NETSCOUT Offers More Performance Visibility In-Store

The retail industry is continuously evolving, with innovation transforming the standard for brick-and-mortar selling. Although previously many predicted that physical store sites would become overshadowed by ecommerce, recent efforts to increase distribution capabilities and reinvent brick-and-mortar retail has proven otherwise. According to market research firm Statista, the number of warehouses worldwide is growing: From approximately 151,000 warehouses in 2020, Statista expects the global number to reach 180,000 by 2025. Leaders in the retail industry are reevaluating their physical footprints and investing in a mixture of small-format remote store sites—increasing the importance of network and application performance monitoring for remote locations.

New Formats for Brick-and-Mortar Retail Increase Need for End-Through-End Network Visibility

Strategic changes to reformat retail site locations aim to increase convenience, local community, and experiential shopping for consumers. Brick-and-mortar retail has taken on many new formats in remote locations well beyond the traditional flagship store, including:

• Festivals, markets, and street fair tents
• Mobile retail units and trailers
• Pop-up stores and “mini stores on wheels”
• Automated self-serve kiosks
• Adjacent store services (cafes and wine bars, for example)

To keep pace with competitors, retailers must ensure they are firing on all cylinders—from presales manufacturing sites to shipping and distribution centers to empowered frontline workers and post-sales contact center personnel. To support operations of these small-format, destination, and on-the-go retail locations, end-through-end remote-site visibility is critical.

Smart Data Helps Retailers Ensure Smooth Operations—Anywhere

With back-to-school shopping rapidly approaching, many retailers—from wherever they may be operating—are preparing for increased foot traffic. NETSCOUT nGenius Enterprise Performance Management solutions provide real-time packet-level visibility into network and application performance from anywhere, at any time, to ensure operations are smooth. In such a competitive industry, retailers cannot afford the potential negative consequences associated with outages and disruptions. Quickly identifying the true root cause of slowdowns helps retailers support the operations of customer-facing retail site locations as well as remote operations on the back end.

NETSCOUT InfiniStreamNG physical and vSTREAM virtual appliances are highly scalable, using real-time packet capture to develop Smart Data and actionable insights about network and application performance. With NETSCOUT’s patented Adaptive Service Intelligence technology, retailers can interpret this data via nGeniusONE dashboards to effectively isolate, triage, and remediate performance issues at any retail site location.

Learn more about how NETSCOUT solutions can help leaders in the retail industry improve network and application performance monitoring at any location.