Service Provider Leverages OTT Service Visibility for Cost Savings and Revenue Generation

Without traffic visibility, network planning and engineering is mostly based on peering negotiations with other IP transit providers and specific service providers. The lack of detailed visibility into the large amounts of traffic driven by CDNs and OTT providers make those negotiations more challenging, as it is increasingly more difficult to determine what types of services are actually being used, who is providing that service. By combining Arbor Sightline for network visibility, Arbor Sightline With Insight for comprehensive reporting and high-fidelity logging, the customer now has visibility into OTT and other traffic service classes, regardless of who or where the service may reside. With this combined solution, the customer can see immediate, historic, and trending usage of services based on criteria such as streaming video, online gaming, collaboration, etc.

NETSCOUT Smart Visibility solutions help inform the decision to provide more caching and content services by reporting traffic flow matrices between customers and content to uncover new ways to optimize and grow traffic. They also used the capabilities of our solution to offer customers the ability to capture visibility on their specific network traffic as well as identifying DDoS attacks.